choicemob

Periodic Table of the Elements (Revised) (by upload)

Tue, 23 Nov 2010 13:30:16 -0800

Periodic Table of the Elements (Revised) (by upload)

The Morrow Project

Tue, 23 Nov 2010 13:24:30 -0800

The Morrow Project

The Universe ... and you - Boing Boing

Tue, 23 Nov 2010 13:24:08 -0800

The Universe ... and you - Boing Boing

As an atheist, I truly believe Africa needs God | Matthew Parris - Times Online

Fri, 19 Nov 2010 00:27:46 -0800

As an atheist, I truly believe Africa needs God | Matthew Parris - Times Online:

Totally fascinating.

THE CHOICEMOB IS ON

Sun, 06 Dec 2009 13:45:00 -0800

1 - Buy from Better World Books: Click the choicemob button above to go to Better World Books. Order a book or a gift card, get free, carbon-offset shipping, and smile. (If you’d like your purchase to support Invisible Children specifically, use this link.)

2 - Spread the Word: Post something like the status below in Facebook/Twitter/AIM, whathaveyou.

I just bought a gift from Better World Books as part of the choicemob. You’re invited to do the same. http://bit.ly/bwbchoicemob

Post about choicemob on your blog (sample post here), and use either this custom link or this code for the button you see above so we can track our effectiveness.

http://bit.ly/bwbchoicemob

<a href=”http://www.betterworldbooks.com/?utm_source=choicemob”><img src=”http://media.tumblr.com/tumblr_ku48p3u5O21qa5d1z.png” /></a>

Change your profile pics to the picture below (click for full size).

Everyone who helps share and pings the choicemob fan page or twitter or tumblr will be eligible for a giveaway of custom recycled choicemob gift bags by Emily Grace Goodrich.

3 - If you’re giving Better World Books as a gift, let the recipient know:

Print out this card and include it with your gift (links to PDF):

Use this stencil to make choicemob gift bags. Print it on thick paper (or paste it on posterboard) cut it out, and spay it onto a bag - paper, plastic, cloth, whatever you like. Make sure to let it dry before giving it away. (click for full-size jpg, 10in width, 300 dpi)

4 - Start brainstorming the next choicemob: Chocolates for Valentine’s Day? Sandals for Spring? Green top hats for St. Patty’s Day? Share your ideas on our facebook page.

This is a great beginning.

"I would love to see “utilization” replace “consumption” as the main driver..."

Fri, 04 Dec 2009 19:00:18 -0800

“I would love to see “utilization” replace “consumption” as the main driver of our economy. Consuming resources is a dead-end. By utilizing a product for a given time, then sharing, repurposing, giving or upcycling it, we could decouple our economy from the depletion of our natural capital.”

- Xavier Helgesen, co-founded of Better World Books

choicemob stencil. Print it. Spray it. Post it.

Fri, 04 Dec 2009 16:41:00 -0800

choicemob stencil. Print it. Spray it. Post it.

For your repurposing pleasure. Spread the word. (Click image...

Fri, 04 Dec 2009 16:34:00 -0800

For your repurposing pleasure. Spread the word. (Click image for larger version)

choicemob Template Blog Post

Fri, 04 Dec 2009 15:44:31 -0800

Post something like this on your blog to help spread the word. Feel free to copy, edit, add, quote, or rewrite completely:

Today, December 7th, is the first ever choicemob, and you’re invited. What’s a choicemob? It is a coalition of proactive consumers joining together to support companies that uphold our common values: Fairness, Compassion, and Respect for the Earth. Today we’re flexing our consumer, gift-buying muscle in support of Better World Books.

The choicemob community believes that business is changing our world, so we need to change business. By ‘mobbing’ socially proactive companies with sales and attention, we can make them the envy of their competitors and draw more companies into the practice of social values.

The more we shift our buying to companies that uphold our common values, and the more noise we make about it, the more the business world will embrace Fairness, Compassion, and Respect for the Earth.

Join the choicemob. Show the world that our values mean business.

choicemob Template Email

Fri, 04 Dec 2009 09:00:00 -0800

Send something like this out to friends to invite them to the choicemob. Feel free to copy, edit, add, quote, or rewrite completely:

“Dear Friends,

I’d like to invite you to the choicemob, a creative new way to influence the business world for the better.

We all know that global business is shaping the world in profound ways. It’s time that we started shaping business in the form of our common values: Fairness, Compassion, and Respect for the Earth.

The choicemob supports businesses that are examples of these values. By ‘mobbing’ these companies with sales and attention we enhance their bottom line and draw the envy of their competitors, helping to make social value the next disruptive force in the business world.

The first ever choicemob event happens this coming Monday, December 7th, and is focussed on Better World Books, an innovative social business selling used books and supporting literacy around the world. More details on BWB here.

Join the choicemob. Together let’s shape our world.”

HOW CHOICEMOB WILL CHANGE THE MARKET

Thu, 03 Dec 2009 22:03:00 -0800

The goal of the choicemob is to make it profitable for companies to practice Fairness, Compassion, and Respect for the Earth. Here’s why:

1 - The first priority of business is to make a profit. This focus on profit has pulled billions out of poverty and given much of the world unprecedented standards of living. But…

2 - Profit drove many businesses to bad practices. Over the last 50 years businesses flew all over the world looking to cut costs with the cheapest labor and raw materials in order to increase profits. Sometimes this led to abuses like child labor, deforestation, and conflict minerals. And we consumers didn’t ask many questions. We just enjoyed the cheap stuff and the rising stock prices. Anyone can tell you that this is unethical, and now that global business has gone from a $1 trillion game to a $61 trillion game over that same fifty years, we can see it’s also unsustainable.

3 - Only profit will convince the business world to embrace social values. Making money is still top priority for business. So if we want business to do good we have to make doing good profitable. Luckily this is way easier than it sounds. As a business owner, let me tell you: Consumers are powerful. If you buy something from me, I’ll keep making it the same way. If you don’t buy it, I’ll try something new. And if you buy from someone else instead of me, I’ll start doing what they’re doing. It’s that simple.

So if we aim our collective buying power at companies that uphold our common values: Fairness, Compassion, and Respect for the Earth, we can change the market. By supporting their bottom line and shouting all over about how great their social values are, we’ll draw the envy of other businesses. They’ll see that we’re serious about our values, and they’ll start to change to earn our business.

And when business changes, the world changes. This coming Monday we choicemob Better World Books. Let’s show the world that we mean business.

Let’s be one guy dancing.

Thu, 03 Dec 2009 14:38:06 -0800

Let’s be one guy dancing.

How Better World Books Earned the Choicemob

Thu, 03 Dec 2009 08:00:00 -0800

The choicemob stands for Fairness, Compassion, and Respect for the Earth. Better World Books has wrapped that ethos in a business.

The two key elements of BWB’s social impact:

1 - Funding Literacy Around the World - Better World Books has given $4 million to select non-profits for literacy programs globally and here in the US, and $3.5 million to libraries and book-oriented thrift shops. Literacy and education are two enormous challenges facing our world, and BWB is at the forefront of our collective answer.

2 - Saving Books from Landfills - Millions of books are thrown away each year, wasting natural resources and fueling unnecessary consumerism. BWB has saved over 30,000,000 (30 million) books from landfills, honoring their value as idea-carriers, and preserving our planet.

Moreover, BWB treats employees well and buys carbon offsets for all shipping.

And BWB is great for consumers who want a books at a discount, offering used books for great prices and free shipping anywhere in the US. Plus, books make great gifts, and ‘tis the season.

Win. Win. Win. Choicemob.

join the choicemob. spread the word.

Fri, 27 Nov 2009 18:14:00 -0800

join the choicemob.

spread the word.