HOW CHOICEMOB WILL CHANGE THE MARKET
The goal of the choicemob is to make it profitable for companies to practice Fairness, Compassion, and Respect for the Earth. Here’s why:
1 - The first priority of business is to make a profit. This focus on profit has pulled billions out of poverty and given much of the world unprecedented standards of living. But…
2 - Profit drove many businesses to bad practices. Over the last 50 years businesses flew all over the world looking to cut costs with the cheapest labor and raw materials in order to increase profits. Sometimes this led to abuses like child labor, deforestation, and conflict minerals. And we consumers didn’t ask many questions. We just enjoyed the cheap stuff and the rising stock prices. Anyone can tell you that this is unethical, and now that global business has gone from a $1 trillion game to a $61 trillion game over that same fifty years, we can see it’s also unsustainable.
3 - Only profit will convince the business world to embrace social values. Making money is still top priority for business. So if we want business to do good we have to make doing good profitable. Luckily this is way easier than it sounds. As a business owner, let me tell you: Consumers are powerful. If you buy something from me, I’ll keep making it the same way. If you don’t buy it, I’ll try something new. And if you buy from someone else instead of me, I’ll start doing what they’re doing. It’s that simple.
So if we aim our collective buying power at companies that uphold our common values: Fairness, Compassion, and Respect for the Earth, we can change the market. By supporting their bottom line and shouting all over about how great their social values are, we’ll draw the envy of other businesses. They’ll see that we’re serious about our values, and they’ll start to change to earn our business.
And when business changes, the world changes. This coming Monday we choicemob Better World Books. Let’s show the world that we mean business.
