December 2009
9 posts
2 tags
THE CHOICEMOB IS ON
1 - Buy from Better World Books: Click the choicemob button above to go to Better World Books. Order a book or a gift card, get free, carbon-offset shipping, and smile. (If you’d like your purchase to support Invisible Children specifically, use this link.)
2 - Spread the Word: Post something like the status below in Facebook/Twitter/AIM, whathaveyou.
I just bought a gift from Better...
“I would love to see “utilization” replace “consumption”...”
– Xavier Helgesen, co-founded of Better World Books
choicemob Template Blog Post
Post something like this on your blog to help spread the word. Feel free to copy, edit, add, quote, or rewrite completely:
Today, December 7th, is the first ever choicemob, and you’re invited. What’s a choicemob? It is a coalition of proactive consumers joining together to support companies that uphold our common values: Fairness, Compassion, and Respect for the Earth. Today...
1 tag
choicemob Template Email
Send something like this out to friends to invite them to the choicemob. Feel free to copy, edit, add, quote, or rewrite completely:
“Dear Friends, I’d like to invite you to the choicemob, a creative new way to influence the business world for the better. We all know that global business is shaping the world in profound ways. It’s time that we started shaping business in the...
HOW CHOICEMOB WILL CHANGE THE MARKET
The goal of the choicemob is to make it profitable for companies to practice Fairness, Compassion, and Respect for the Earth. Here’s why: 1 - The first priority of business is to make a profit. This focus on profit has pulled billions out of poverty and given much of the world unprecedented standards of living. But… 2 - Profit drove many businesses to bad practices. Over the last 50...
1 tag
How Better World Books Earned the Choicemob
The choicemob stands for Fairness, Compassion, and Respect for the Earth. Better World Books has wrapped that ethos in a business. The two key elements of BWB’s social impact: 1 - Funding Literacy Around the World - Better World Books has given $4 million to select non-profits for literacy programs globally and here in the US, and $3.5 million to libraries and book-oriented thrift shops. ...
November 2009
1 post
