THE CHOICEMOB IS ON

1 - Buy from Better World Books: Click the choicemob button above to go to Better World Books.  Order a book or a gift card, get free, carbon-offset shipping, and smile.  (If you’d like your purchase to support Invisible Children specifically, use this link.)

2 - Spread the Word: Post something like the status below in Facebook/Twitter/AIM, whathaveyou.

I just bought a gift from Better World Books as part of the choicemob. You’re invited to do the same. http://bit.ly/bwbchoicemob

Post about choicemob on your blog (sample post here), and use either this custom link or this code for the button you see above so we can track our effectiveness.

http://bit.ly/bwbchoicemob

<a href=”http://www.betterworldbooks.com/?utm_source=choicemob”><img src=”http://media.tumblr.com/tumblr_ku48p3u5O21qa5d1z.png” /></a>

Change your profile pics to the picture below (click for full size).

Everyone who helps share and pings the choicemob fan page or twitter or tumblr will be eligible for a giveaway of custom recycled choicemob gift bags by Emily Grace Goodrich.

3 - If you’re giving Better World Books as a gift, let the recipient know:

Print out this card and include it with your gift (links to PDF):

Use this stencil to make choicemob gift bags.  Print it on thick paper (or paste it on posterboard) cut it out, and spay it onto a bag - paper, plastic, cloth, whatever you like.  Make sure to let it dry before giving it away.  (click for full-size jpg, 10in width, 300 dpi)

4 - Start brainstorming the next choicemob: Chocolates for Valentine’s Day?  Sandals for Spring?  Green top hats for St. Patty’s Day?  Share your ideas on our facebook page.

This is a great beginning.

choicemob Template Blog Post

Post something like this on your blog to help spread the word.  Feel free to copy, edit, add, quote, or rewrite completely:

Today, December 7th, is the first ever choicemob, and you’re invited.  What’s a choicemob?  It is a coalition of proactive consumers joining together to support companies that uphold our common values: Fairness, Compassion, and Respect for the Earth.  Today we’re flexing our consumer, gift-buying muscle in support of Better World Books.

The choicemob community believes that business is changing our world, so we need to change business.  By ‘mobbing’ socially proactive companies with sales and attention, we can make them the envy of their competitors and draw more companies into the practice of social values.

The more we shift our buying to companies that uphold our common values, and the more noise we make about it, the more the business world will embrace Fairness, Compassion, and Respect for the Earth.

Join the choicemob.  Show the world that our values mean business.

choicemob Template Email

Send something like this out to friends to invite them to the choicemob.  Feel free to copy, edit, add, quote, or rewrite completely:

“Dear Friends,

I’d like to invite you to the choicemob, a creative new way to influence the business world for the better.

We all know that global business is shaping the world in profound ways.  It’s time that we started shaping business in the form of our common values: Fairness, Compassion, and Respect for the Earth.

The choicemob supports businesses that are examples of these values.  By ‘mobbing’ these companies with sales and attention we enhance their bottom line and draw the envy of their competitors, helping to make social value the next disruptive force in the business world.

The first ever choicemob event happens this coming Monday, December 7th, and is focussed on Better World Books, an innovative social business selling used books and supporting literacy around the world.  More details on BWB here.

Join the choicemob.  Together let’s shape our world.”